Branding kit

< 1 minute read

intro

Do you want to build a brand that people trust? Then you also need to be consistent both in terms of messaging and imagery.

Inconsistent branding will make it more difficult for potential customers to notice and remember you.

When you think of Netflix or Starbucks, you can easily picture the brand colors, logo, and even the font associated with them. That's because these companies have a strong brand identity.

The first step towards making sure you'll be having the same level of consistency is creating your own brand kit.

what is a brand kit

What should your brand kit contain?

color palette

A Reboot survey showed that brand recognition is strongly linked to a brand's colors. More specifically, a signature color palette can boost brand recognition by 80%.

What’s the difference between a brand identity kit and brand guidelines?

conclusion

Branding is a key component of building a business. Your brand identity can impact how customers perceive your company.

https://www.canva.com/learn/how-to-build-a-brand-kit/

https://jordancotton.com/blog/brand-kit-examples-inspire-brand-identity

https://www.widen.com/blog/what-to-pack-in-your-brand-identity-kit

https://www.adobe.com/creativecloud/business/teams/use-cases/brand-kit.html

Branding: 5 Elements of an Identity Kit

https://uxplanet.org/how-to-pack-and-where-to-store-your-brand-identity-kit-a75a9e82f946

A Simple Guide to Creating Your Company's Brand Identity Kit

How to Create a Branding Kit for Your Business (& Be Consistent)