If you’re a marketer looking for a social media sizes guide, you’ve landed in the right place.
Whether you’re looking to update your business profile pages, run social media ads, or want to engage your followers with exceptional content, this social media sizes guide will help you juggle all of your social accounts.
Managing a brand’s social media communication can be a daunting task. Each platform has its own requirements, and they change them regularly.
To end confusion once and for all, we’ve created this complete guide to social media sizes and formats that encompasses all major social media networks.
Here’s what you will find in this guide: social media banner sizes, recommended image resolutions, aspect ratios, accepted file formats, video length limits, social media ads sizes, requirements, and recommendations for Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, and Pinterest.
As a marketer, you want to reach people where they spend their time, so your brand need to be on Facebook. Whether you want to create an impressive brand profile page or advertise your products, here are all the Facebook design specifications for creating a profile page, news feed post, and Facebook ad specs.
1. Facebook profile page
Facebook profile picture
Facebook displays the profile picture in a small thumbnail circle that is only 176 x 176 pixels. The best thing to do is to upload a high-quality picture, and Facebook will crop it into a circle and display it as a thumbnail. The highest resolution Facebook will display a profile picture is 850 x 850 pixels.
Resolution: 176 x176 pixels (on desktop), 196 x196 pixels (on smartphones)
Aspect ratio: 1:1
Accepted file types: JPG, PNG
Facebook cover photo
A small portion on the bottom left side of the cover photo is partially covered by the profile picture so keep that in mind when you design or choose your cover image. Also, the cover photo will be cropped and resized to fit different screens and devices.
Recommended resolution: 851 x 315 pixels
Recommended file size: less than 100kb
Aspect ratio: 16:9
Accepted file types: JPG, PNG
2. Facebook newsfeed
Facebook in-feed image
Recommended resolution: 1200 x 630 pixels
Aspect ratio: 1.9:1
If you upload images for a carousel post, they should be 1200 x 1200 pixels, with a 1:1 aspect ratio
Facebook in-feed video
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1 (desktop and mobile); 4:5 (only for mobile)
Accepted file types: MP4, MOV, GIF
Length: 1 second to 241 minutes
Maximum file size: 4GB
Facebook stories image
Recommended resolution for Facebook stories: at least 1080 x 1080 pixels
Aspect ratio: 9:16
Accepted file types: JPG, PNG
Maximum file size: 30MB
Leave approximately 250 pixels of the top and 340 pixels of the bottom free from creative elements to avoid covering them with CTAs
Facebook stories video
Recommended minimum width: 500 pixels
Aspect ratio: 9:16 to 1.91:1
Maximum file size: 4 GB
Maximum duration: 120 seconds
Facebook Reels
Resolution: at least 1080 x 1080 for images; at least 500 x 888 for videos
Aspect ratio: 1.91: 1 to 1:1 for images; 9:16 for videos
Accepted file types: JPG and PNG for images; MP4 and MOV for videos.
Video length: up to 90 seconds
Maximum file size: 30MB for images; 4GB for videos
Facebook event cover photo: the recommended resolution is 1200 x 628 pixels; aspect ratio: 2:1.
Facebook panorama photos (360 photos)
Recommended resolution: 30,000 pixels in any direction; less than 135,000 pixels overall
Aspect ratio: 2:1
Maximum size: 30MB
3. Facebook ad sizes
Facebook image ad
Recommended resolution: 1080 x 1080
Aspect ratio: 1.91:1 to 1:1
Maximum file size: 30MB
Facebook video ad
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1 (desktop and mobile), 4:5 (only for mobile)
Accepted file types: MP4, MOV, GIF
Facebook carousel ad
Recommended resolution for carousel ads: 1080 x 1080 pixels
Aspect ratio: 1:1
Image file type: JPG, PNG
Video file type: MP4, MOV, GIF
Maximum cards accepted: 10
Maximum file size per image is 30MB
Maximum file size per video is 4GB
Facebook collection ad
A collection ad that appears in the Facebook Feed is made by a cover image or video and three product images. When someone taps on a collection ad, they instantly see a full-screen landing page that immerses the user in the advertiser’s collection of products.
Recommended resolution: at least 1080 x 1080 pixels
Aspect ratio: 1:1
Accepted file types: JPG and PNG for images; MP4, MOV, and GIF for videos
Maximum file size: 30MB for images; 4GB for videos
Facebook instant experience ad: the recommended resolution is 1080 x 1080 pixels; the aspect ratio is 1.91:1 to 1:1; the accepted file types are JPG and PNG.
Right column ads: the recommended resolution is 1080 x 1080 pixels; aspect ratio 1:1.
Marketplace ads: the recommended resolution is 1080 x 1080 pixels; aspect ratio 1:1; maximum file size: 30MB.
Sponsored messages: the recommended resolution is 1080 x 1080 pixels; aspect ratio 1.91:1 to 1:1; maximum file size: 30MB.
Messenger inbox ads: the recommended resolution is 1080 x 1080 pixels; aspect ratio: 1:1; maximum file size: 30MB.
Stories ads: the recommended resolution is 1080 x 1080 pixels; aspect ratio: 9:16; minimum width: 500 pixels.
This Instagram size guide will enable you to create professional, great-looking content so you can grow your Instagram account, and outshine competitors. Find out everything you need to know to create an outstanding Instagram profile page, feed posts, and ads, including Instagram image sizes and dimensions, Instagram video aspect ratios, file formats, and ad dimensions and specifications.
1. Instagram profile page
Instagram profile picture
No matter the size of the image you upload on Instagram as your profile picture, Instagram will display it at 110 x 110 pixels and crop it into a circle. The platform stores the pictures at 320 x 320 pixels, so make sure to upload a picture that is at least this size.
Story highlights cover
Instagram highlights are a collection of stories that you can group into categories. Although stories can be visible for only 24 hours, by adding a story to a highlight category, users will be able to see it at all times whenever they visit your profile.
Instagram highlight covers appear on each highlight category as a circle-cropped image.
Resolution: 161 x 161 pixels
Recommended upload width: 1080 pixels
2. Instagram feed
Instagram feed image post
Recommended resolution for square format: 1080 x 1080 pixels
Recommended resolution for landscape format: 1080 x 566 pixels
Recommended resolution for portrait format: 1080 x 1350 pixels
Aspect ratio: 1.91:1 to 4:5
If you want your photos to look good on Instagram, you need to upload images with a 1080 pixels width.
If you upload pictures with a width bigger than 1080, Instagram will automatically crop it down to 1080 pixels. Also, if it’s below their required minimum width (320 pixels), Instagram will scale it to 320.
The same goes for the aspect ratio. If your photo’s ratio differs, Instagram will crop it to a supported aspect ratio.
Instagram Stories
Resolution: at least 1080 x 1080 pixels (the recommended one is 1920 x 1080 pixels)
Aspect ratio: 9:16
Accepted file types: JPG and PNG for images; MP4, MOV, and GIF for videos
Instagram Reels
Resolution: 1080 x 1920 pixels
Aspect ratio: 1.91:1 and 9:16
Minimum frame rate: 30 FPS
Cover photo size: 420 x 654p pixels (or 1:1.55 ratio)
3. Instagram ad dimensions
Instagram image ads
Recommended resolution for square format: 1080 x 1080 pixels
Recommended resolution for landscape format: 1080 x 566 pixels
Minimum width is 320 pixels, while maximum width is 1080 pixels
YouTube in-stream video ads (skippable video ads, non-skippable video ads, bumper ads, in-feed video ads)
Recommended resolution: 3840 x 2160 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels, 1280 x 720 pixels, 854 x 480 pixels, 640 x 360 pixels, 426 x 240 pixels
Skippable video maximum length is 6 minutes (it’s skippable after 5 seconds)
Non-skippable video maximum length: 15-20 seconds (30 seconds in some regions)
Bumper ads maximum length is 6 seconds. These ads can appear before, during, or after a selected video on YouTube. Bumper ads are non-skippable ads
Display ads: 300 x 250 pixels
YouTube in-video overlay ad: 480 x 70 pixels
D. Twitter Sizes
Although Twitter has kept its microblogging experience throughout the years, the social platform has recently seen massive changes. And I’m talking about ownership change and a set of new features added to the platform, including multiple media formats.
If you want to keep up with Twitter ad specs and content recommendations, keep scrolling.
1. Twitter profile page
Twitter profile picture
Recommended resolution: 400 x 400 pixels
Maximum file size: 2MB
Twitter cover picture
Recommended resolution: 1500 x 500 pixels
Aspect ratio: 3:1
Maximum file size: 5MB
The cover image will display differently depending on the browser you use, and the device (desktop or mobile).
2. Twitter feed
Twitter in-stream image
Resolution: 1600 x 900 pixels
Maximum file size: 5MB
Maximum images in one tweet: 4
Recommended file type: JPG, PNG or GIF
Twitter in-stream GIF
Resolution: 1600 x 900 pixels
You can only send one GIF in a Tweet
Maximum file size: 5MB for mobile, and 15MB for desktop
Twitter card
When you post a link to your website on Twitter, the platform automatically generates a Twitter card for your post by getting the feature photo of your webpage embedded in the post. This will only happen if you have the Twitter card markup implemented on your website. If you don’t, follow these instructions to set up the ”twitter:card” property.
You cannot create a Twitter card but rather upload the desired image to your webpage. You can see a preview of the generated Twitter card using Twitter’s Card Validator.
Maximum resolution: 800 x 418 pixels
Aspect ratio: 1.91:1
Twitter in-stream video
Maximum resolution: 1920 x 1200 (and 1200 x 1900)
Maximum accepted length: 60 seconds
Maximum file size: 512MB
Aspect ratio: 1:2.39 to 2.39:1
Maximum frame rate: 40 fps; maximum bitrate: 25 Mbps
3. Twitter ad sizes
Twitter single/multi-image ad
Minimum resolution: 600 x 335 pixels
Accepted file type: JPG and PNG (GIFs will be rendered as static images)
Maximum file size: 5MB
Twitter carousel ad
Resolution: 800 x 800 pixels (or 1:1 ratio)
Resolution: 800 x 418 pixels (or 1.91:1 ratio)
Maximum file size: 20MB
Maximum images in a carousel Tweet: 6
Twitter video ad
File type: MP4 or MOV
Video length: 15 seconds or less
Aspect ratio: 2:20
Maximum file size: 1GB. For maximum performance, Twitter recommends keeping the video ad under 30MB
E. LinkedIn Sizes
With 875 million active users, LinkedIn is the perfect medium for brands to address professionals and companies.
Your LinkedIn cover picture will display differently on desktop and mobile. Check how your cover photo looks on both devices when testing it.
2. LinkedIn business page (for company accounts)
LinkedIn company page logo : 300 x 300 pixels
LinkedIn company page cover image: 1128 x 191 pixels
Life tab main image: 1128 x 376 pixels
Life tab custom modules images: 502 x 282 pixels
Life tab company photos image: 900 x 600 pixels
Square logo: minimum 60 x 60 pixels
3. LinkedIn feed
LinkedIn post single/multi-image: 1080 x 1080 pixels (square); 1920 x 1080 pixels (portrait).
LinkedIn article featured image: 1200 x 644 pixels
LinkedIn article banner image: 600 x 322 pixels
LinkedIn image for blog post link: 1200 x 62 pixels
LinkedIn carousel: best format is PDF
LinkedIn stories: 1080 x 1920
LinkedIn video
Minimum resolution: 256 x 144 pixels; maximum resolution: 4096 x 2304 pixels
File size: 75kb to 200MB
Maximum length: 10 minutes
4. LinkedIn Events
LinkedIn event logo: 300 x 300 pixels (square)
LinkedIn event banner: 1600 x 900 pixels; aspect ratio: 16:9.
5. LinkedIn ad sizes
LinkedIn single-image ads
Recommended resolution: 1200 x 628 pixels (landscape), 1.91:1 ratio; 1200 x 1200 pixels (square:), 1:1 ratio; 628 x 1200 pixels (vertical), ratio 1:1.91; 600 x 900 pixels (vertical), ratio 2:3; 720 x 900 pixels, 4:5 ratio
File type: JPG, PNG or GIF
Maximum file size: 5MB
LinkedIn video ad
File type: MP4
Landscape: 640 x 360 pixels (minimum), 1920 x 1080 pixels (maximum)
Square: 360 x 360 pixels (minimum), 1920 x 1920 pixels (maximum)
Vertical: 360 x 450 pixels (minimum), 1080 x 1350 pixels (maximum)
If you want to promote your brand on TikTok, know that the social app is on the rise. In 2022, TikTok was the most downloaded app worldwide, with 672 million downloads.
Keep reading to learn about the best image sizes, TikTok video file types, and TikTok ad specs.
1. TikTok profile page
TikTok profile picture
Picture resolution: 200 x 200 pixels
Aspect ratio 1:1
Accepted file types: JPG, JPEG, PNG
Maximum file size: 50kb
TikTok video cover: 1080 x 1920 pixels
TikTok image
Recommended resolution: 1080 x 1920 pixels
Accepted file types: JPG, JPEG, PNG
TikTok video
Recommended resolution: 1080 x 1920 pixels
Aspect ratio: 1:1 or 9:16
Video length: up to 60 seconds for videos created on TikTok; up to 10 minutes for uploaded videos
Accepted file types: MP4, MOV, MPEG, 3GP, AVI
Maximum file size: 500MB
2. TikTok ad formats and sizes
TikTok in-feed image ad
Recommended resolution: 720 x 1280 pixels
Aspect ratio 1:1
Accepted file types are JPG, JPEG, PNG
Maximum file size: 100MB
TikTok in-feed video ad
Recommended resolution: 720 x 1280 pixels (9:16 ratio), 640 x 640 pixels (1:1 ratio), or 1280 x 720 pixels (16:9 ratio)
Accepted file types: MP4, MOV, MPEG, 3GP, AVI
Video duration: anywhere between 5 to 60 seconds, but TikTok recommends keeping the video ad between 9 to 15 seconds long
Maximum file size: 500MB
TikTok Spark ad
Spark ads are actually boosted organic posts. These ads have a native look and feel, because they blend in on TikTok’s feed and look native.
As for the sizes, file types, video duration, and aspect ratio, there are no restrictions.
TikTok playable ads
This ad format is available only in selected countries and enables brands to advertise a preview of their apps. Users can interact with these videos by tapping and swiping before downloading the app.
To make sure you create pinable posts and outstanding Pinterest ads that drive results, follow the Pinterest ad specs and recommendations that we listed below. You will find the platform’s recommended sizes and dimensions, aspect ratio, file types, and optimization tricks. Use Pinterest marketing to drive results for your business.
1. Pinterest Profile Page
Profile picture: 165 x 165 pixels
Profile cover photo: 800 x 450 pixels
2. Pinterest feed
Pinterest image pin
Recommended resolution: 1000 x 1500 pixels
Aspect ratio: 2:3
Accepted file types: JPEG and PNG
Maximum file size: 20MB (desktop); 23MB (in-app)
Pinterest video pin
Aspect ratio: 1:1 (square), 2:3 or 9:16 (vertical)
Accepted file types: MP4, MOV, M4V
Maximum file size: 2GB
Recommended video length: minimum 4 seconds, maximum 15 minutes
Pinterest story pin: 1080 x 1920 pixels
Pinterest infographic
Resolution: 1000 x 3000 pixels
Aspect ratio: 1:3
3.Pinterest ad sizes
Pinterest promoted image pins
Recommended resolution: 1000 x 1500 pixels
Aspect ratio: 2:3
Accepted file types: JPEG and PNG
Maximum file size: 20MB (desktop); 23MB (in-app)
Pinterest promoted video pins
Aspect ratio: 1:1 (square), 2:3 or 9:16 (vertical)
Accepted file types: MP4, MOV, M4V
Maximum file size: 2GB
Recommended video length: minimum 4 seconds, maximum 15 minutes
Pinterest maximum width video ads
These video ads expand full-screen on mobile.
Aspect ratio: 1:1 (square) or 16:9 (widescreen). They can’t exceed the height of a 1:1 aspect ratio
Accepted file types: MP4, MOV, M4V
Maximum file size: 2GB
Recommended video length: minimum 4 seconds, maximum 15 minutes
Pinterest carousel ads
Aspect ratio: 1:1 or 2:3
Accepted file types: JPEG and PNG
Maximum file size: 20MB per image
Maximum images: 5 images per carousel
Pinterest collection pins or ads
These ads appear as one main image above three secondary images below, in feeds, on mobile devices.
Aspect ratio: 1:1 or 2:3 (for the main image), and 1:1 for secondary images; 1:1, 2:3 or 9:16 for videos
Accepted file types: JPEG and PNG (for image collections); MP4, MOV or M4V for collections with a video as a main asset
Maximum file size: 20MB per image; up to 2GB for video
Minimum of secondary images: 3
Pinterest promoted app pins
Resolution: 1000 x 1500 pixels
Aspect ratio: 2:3
Pinterest shopping ads
Resolution: 1000 x 1500 pixels
Aspect ratio: 2:3
Best Practices for Social Media Ads
Check each social media network’s ad specifications and recommendations before you start creating your ads.
Come up with a fabulous creative idea.
Use only high-quality and catchy images to ensure you make a good impression on your audience.
Keep your social media ads within your brand’s guidelines.
Put your product/benefits/services in the spotlight.
Animate or use video ads to break through ad blindness.
Create catchy messages and a powerful call to action.
Conclusion
Bookmark this page so you can always refer to our social media sizes guide anytime you need to create social media content.
It’s always a good idea to check the recommended ad sizes whenever you need to create social media ads. That way, you’ll ensure they look great no matter the placement.
And if you want to make your job even easier, you can use Creatopy to create social media images or ads because we already have most of these predefined sizes in our platform.
