customer story
Forge Worldwide uses The Brief to build impactful, animated display ads at speed
Industry: Marketing Agency Employees: <25
About the Customer
Forge Worldwide is a dynamic digital agency known for innovation and creativity, specializing in compelling ad campaigns that engage target audiences and communicate clients' stories.
Use case
Transformed static triptych design into captivating animated billboard ad using The Brief, resulting in increased engagement and cost savings.
beyond expectations
How The Brief helped Forge Wordwide
Agility
Quick adaptation and iteration of campaigns based on performance insights improved campaign turnaround times and project management efficiency.
Consistency
The ability to duplicate projects and create templates ensured uniformity across various campaigns, maintaining brand integrity.
Enhanced Workflow
The Brief streamlined the creative process, allowing for faster internal reviews and client deliveries.
Cost Efficiency
By handling video editing in-house, Forge Worldwide saved approximately 15-20 hours per project.
context
Forge Worldwide's eye-catching subway billboard
Forge Worldwide embarked on a project to develop an eye-catching triptych video ad to be displayed in Boston Station. The goal was to create a captivating, animated billboard that would stand out in the busy subway environment and attract commuters' attention.
The Challenge
Animating a Static Triptych: A Creative Challenge
The primary challenge was converting a static triptych design from the previous year into an animated format. The team needed to split one cohesive video across three separate panels, each requiring precise dimensions and seamless integration of additional assets.
The complexity of this task demanded a flexible creative automation platform.
SOLUTION
The Brief Powers Forge Worldwide's Triptych Animation
Forge Worldwide chose The Brief for its unique functionalities and ease of use, enabling them to split and animate the video across three panels, resize and adapt the triptych boards for social media effortlessly.
Additionally, they could save time and resources by eliminating the need for external freelancers or limited video editing software, enhancing overall efficiency.
The Brief's platform is a game-changer. Its video editing, intuitive UX, and resizing features streamline our workflow, save time, and reduce costs
Meredith Wish - Associate Creative Director at
Forge Worldwide
Start crafting your success story today with The Brief
