Item: The Brief AI
Author: Laura Gomez, Head of Digital Design

Creatopy is now The Brief.

Platform

Solutions

Resources

About us

Pricing

The Brief accelerates creative production for Forward, the full-service integrated agency, part of lastminute.com group: 6x faster workflows across 55 brands

Industry: Travel & Hospitality Employees: 1,200+

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About the Customer

Forward, a lastminute.com company, is a full-service agency that specialises in integrated digital campaigns for the travel industry. Founded in 2019, it offers end-to-end marketing solutions - from strategy and content production to media distribution and performance - powered by lastminute.com ’s data, reach, and travel expertise. Combining travel heritage with in-house talent, and a global network of creators, Forward delivers bold, flexible campaigns that inspire travelers and drive real results for advertisers.

Use-case

Managing creative production for 55 different brands with strict brand guidelines, across 28 languages and multiple ad formats — while drastically improving time to market and reducing operational costs.

What they achieved with automation

15 min

to produce 20 banners (down from 1–1.5 hours)

2x faster

time to market for campaign launches

brands managed within a single collaborative platform

languages localized dynamically

"With The Brief, we've cut out hours of manual work and can now generate personalized campaigns in minutes. We've already seen a 50% increase in usage across our team since rollout."

Laura Gomez, Head of Digital Design

Context

Scaling creative production across brands and markets

Forward manages campaigns for global airline and hotel partners. Each must meet strict brand standards, adapt to multiple sizes and languages, and reach diverse audiences. With 55 clients worldwide, speed and consistency became essential.

Implementation

Centralizing workflows

The production team needed to:

Manage creatives for 55 brands across 28 languages
Implement dynamic MP4 feed support
Launch faster and at lower cost

“We were managing too many moving parts — localization, brand kits, formats, and timelines. We needed a single source of truth to collaborate globally and deliver fast.”
Laura Gomez, Head of Digital Design at lastminute.com

Solution

Streamlined creative automation in one platform

The lastminute.com team migrated creative production to The Brief, centralizing templates, feeds, and localization workflows. The global team now collaborates in real time using shared brand kits and automations to eliminate repetitive work.

Implementation highlights:

Centralized templates and feeds
Enabled async collaboration across markets
Used AI for copy, background removal, and prototypes
Focused on HTML, carousels, and interactive banners

Implementation

A faster, leaner, scalable production engine

Dramatically reduced production time 

Producing 20 banners now takes just 15 minutes, compared to up to 1.5 hours previously — a 6× speed improvement.

Accelerated time to market 

Campaigns go live twice as fast from brief to launch, allowing the team to support more demand with fewer resources.

Cost-efficient operations 

By switching from their previous platform, Forward lowered tooling costs while improving output quality and flexibility.

Future-proof creative workflows 

With dynamic templates and feed-based automation, Forward is set up to scale creative production further as new formats and campaigns emerge.

Results

Creative control at full speed

: Leadership buy-in and creative transformation
The Creative Production team championed the transition, with strong support from leadership to streamline workflows and embrace automation. This alignment ensured rapid adoption and clear ROI across the business.

: “Now we can focus on content, not operations”
The team uses The Brief’s AI-powered tools to generate copy, prototype quickly, and localize effortlessly, freeing up resources to focus on creative strategy and experimentation.