
Tammy, CEO
The big-picture thinker who keeps us moving forward (and keeps the coffee flowing). Tammy makes sure our vision turns into reality.
Reclaim your agency
The Brief (formerly Creatopy) is an AI marketing platform built by marketers, for modern teams like yours.
Instead of juggling a dozen disconnected tools and endless handoffs, you get one smart system that takes your campaign from first insight to ad creation, launch and optimization. At the heart of it are four AI agents that work alongside you—taking care of the repetitive stuff while leaving you in control.
The payoff? More time for strategy, creativity, and the parts of marketing you actually enjoy.
We’ve been there
We were tired of the old loop: brief the team, build the assets, launch the campaign, hope for results, then repeat with more variations and less time. The Brief was born from marketers who’ve lived that chaos firsthand: late nights before launches, endless file hunts, last-minute reports. We know what it feels like to react instead of lead.
So we built a better system. The Brief turns chaos into flow with intelligent agents that collaborate across every stage: Discover, Create, Launch, Optimize. Each cycle gets smarter, freeing you from busywork so you can focus on strategy, big ideas, and campaigns that move the needle. It’s the kind of agency we always wanted—powered by AI that thinks like a marketer, not just a machine.
Our Commitment to Humans
Machine precision. Human brilliance.
We built The Brief to give marketing teams their time, focus, and sanity back.
AI does the heavy lifting, while you maintain full control, so you can do the thinking, crafting, and connecting only a human can.
We work like machines so you don’t have to
The research, the resizing, the reporting? Automated. You keep your energy for the big moves.
Strategy stays human
AI powers speed and scale, but decisions about brand, story, and tone are always in your hands.
Your ideas, amplified
We don’t replace your creativity, we multiply it — turning a spark into campaigns worth running, refining, and running again.
Built by marketers for marketers
We know the grind because we’ve lived it. Every feature is designed to get you out of execution loops and into the work that matters.
Meet the team behind The Brief
Humans inside the machine
Tammy, CEO
The big-picture thinker who keeps us moving forward (and keeps the coffee flowing). Tammy makes sure our vision turns into reality.
Thibault, CPO
Our product whisperer. Thibault dreams up the future of The Brief and makes sure what we build actually makes marketers’ lives easier.
Ovi, CTO
The tech brain behind the scenes. Ovi turns big ideas into scalable systems, and somehow makes it all look effortless.
Griffin, VP of Operations
If it runs smoothly, Griffin probably had something to do with it. He’s the glue between teams, projects, and big ideas.
Deema, VP of Marketing
The voice of The Brief. Deema turns features into stories and campaigns into moments people remember.
Maikao, CFO
Numbers, meet creativity. Maikao keeps us grounded, balancing ambition with smart decisions that keep the lights (and laptops) on.
May, General Counsel
Our in-house navigator of fine print and big moves. May makes sure we’re bold and buttoned-up.
Meet the people behind the Brief
Who you’ll be interacting with most:
Anaheli, Head of Customer Experience
Champion of the customer journey. Anaheli makes every interaction feel seamless, thoughtful, and human.
Adelaida, Head of Sales
Connector-in-chief. Adelaida knows how to turn conversations into partnerships (and make it look easy).
Adrian, Head of Customer Success
Your growth ally. Adrian makes sure customers don’t just use The Brief—they thrive with it, every step of the way.
Come build what’s next
Join a team with a winners’ mindset, where ideas are debated with respect, experiments move fast, and collaboration comes without ego.