Launch variations
Use AI tools or batch generators to create and publish multiple creative versions.
Creatopy is now The Brief. Read the full note from our CEO, Tammy Nam.
Creatopy is now The Brief. Read the full note from our CEO, Tammy Nam.
The Brief helps you test, refine and improve ad creative — automatically. Know what’s working, fix what’s not and scale the winners fast.
Businesses all over the world trust The Brief
How it works
Launch variations
Use AI tools or batch generators to create and publish multiple creative versions.
Let performance guide you
The Brief monitors metrics like CTR, conversions, fatigue and audience response in real time.
Improve and repeat
Use AI suggestions to refresh visuals, swap headlines or adjust formats — all while staying on brand.
“Our designer can now do 3x the work within the same hours by leveraging AI agents, while our copywriter can now do probably 10x while keeping the ad cost low.”
Salvatore Notaro, Marketing Lead
VivoLife
“Benefits are immense - it radically decreased amount of time, resource and money dedicated to localization and proved to be an instrumental tool for our creative asset production process.”
Meltem Gunyuzlu
British COUNCIL
"The Brief's automation allows us to generate book-specific creatives instantly, saving time and ensuring consistency."
Björn Tümmler
Springer Nature
Highlights
Launch fast, structured A/B tests with built-in tracking.
Know when your ads need refreshing before results drop.
Get prompt-level recommendations on messaging, visuals or layout.
Improve without going back to square one — just tweak, test and go.
Ad serving
Struggling with scattered data across Google Ads, Meta, and more? We bring it all together so you can:
Unify: Aggregate performance data from every advertising platform.
Analyze: See the full picture with clear, comparable insights.
Save Time: Eliminate hours of manual reporting and data wrangling. Focus on creativity and strategy, not spreadsheet chaos.
Data-Driven Decisions
Transform scattered numbers into clear, actionable insights. Easily build custom dashboards and automated reports to track campaign health at a glance. Spot trends faster, share results effortlessly, and even get AI-powered recommendations to optimize performance—all in one place.
features
Deliver ads that speak your audience's language and find the tools that help you iterate and improve your ad campaign.
Ad serving across platforms
Benefit from integrations with ad networks and DSPs that will help you distribute your ads to all those channels that make your business grow.
Automation tools
Create ads at scale with the help of automation. Make ads in high volumes, different sizes, and variations while ensuring you always
deliver on time.
Collaboration
Enjoy a range of tools that help you collaborate with ease. Optimize your ads by considering the feedback from your colleagues or external collaborators.
Optimize your ads in less time with better results — and never settle for “good enough” again.
What is Creative Optimization in The Brief?
What types of creative changes can I make?
Does this work across platforms?
How does it work with Optimize Agent?
Can I automate the optimization process?
Do I need design support to make changes?
What is Creative Optimization in The Brief?
How does it work with Optimize Agent?
What types of creative changes can I make?
Can I automate the optimization process?
Does this work across platforms?
Do I need design support to make changes?
