Set your rules or connect a feed
Use audience segments, geo-targeting, product feeds or campaign logic to drive variations.
The Brief’s Dynamic Ad Serving delivers personalized, high-performing creatives based on audience, product or campaign context — without building dozens of manual versions.
Businesses all over the world trust The Brief
How it works
Set your rules or connect a feed
Use audience segments, geo-targeting, product feeds or campaign logic to drive variations.
Build modular creative blocks
Design a master layout with swappable headlines, images, offers or CTAs — all brand-safe and fully on spec.
Serve the right combo in real time
Each ad version is assembled on delivery, ensuring the right message reaches the right audience — across channels.
“Our designer can now do 3x the work within the same hours by leveraging AI agents, while our copywriter can now do probably 10x while keeping the ad cost low.”
Salvatore Notaro, Marketing Lead
VivoLife
“Benefits are immense - it radically decreased amount of time, resource and money dedicated to localization and proved to be an instrumental tool for our creative asset production process.”
Meltem Gunyuzlu
British COUNCIL
"The Brief's automation allows us to generate book-specific creatives instantly, saving time and ensuring consistency."
Björn Tümmler
Springer Nature
Highlights
Serve different messages by region, audience, funnel stage or product — without manual duplication.
Design once, then swap elements like price, image or copy based on live campaign signals.
Pull from spreadsheets or live product feeds to populate content in real time.
Creative constraints, brand kits and layout logic keep every version consistent and compliant.
Smarter creative, better performance
Skip the versioning tangle. With Dynamic Ad Serving, you can test messaging, localize offers and tailor visuals — all from a single creative base.
Serve smarter, faster ads with content that adapts to your audience — no manual versioning needed.
What is Dynamic Ad Serving in The Brief?
Can I use product feeds?
How is this different from manual versioning?
How do I set it up?
Does it work across platforms?
Will the output stay on-brand?
What is Dynamic Ad Serving in The Brief?
How do I set it up?
Can I use product feeds?
Does it work across platforms?
How is this different from manual versioning?
Will the output stay on-brand?