Finalize your creative
Review all your Meta-ready assets in one view — including display, video, carousel and story formats.
No more uploading exports, renaming files or wrangling specs. The Brief connects directly to your Meta ad account so you can launch faster with structured, on-brand ads ready to go.
Businesses all over the world trust The Brief
How it works
Finalize your creative
Review all your Meta-ready assets in one view — including display, video, carousel and story formats.
Set structure and tracking
Apply naming conventions, UTM tags and campaign groupings directly in The Brief.
Publish to Meta
Push your ads straight into Meta Ad Manager — no downloads, no versioning errors, no back and forth.
“Our designer can now do 3x the work within the same hours by leveraging AI agents, while our copywriter can now do probably 10x while keeping the ad cost low.”
Salvatore Notaro, Marketing Lead
VivoLife
“Benefits are immense - it radically decreased amount of time, resource and money dedicated to localization and proved to be an instrumental tool for our creative asset production process.”
Meltem Gunyuzlu
British COUNCIL
"The Brief's automation allows us to generate book-specific creatives instantly, saving time and ensuring consistency."
Björn Tümmler
Springer Nature
Built for performance teams
Meta Direct Publish is designed for speed — but also for scale. Whether you're launching five creatives or fifty, your naming, folders, UTMs and specs are applied automatically, keeping everything clean for paid media teams.
Highlights
Push approved creatives straight from The Brief into Meta — no download steps needed.
Automatically validate Meta format, file size and dimension requirements before publishing.
Minimize mistakes between creative and media teams with a shared, structured workflow.
Go from creative approval to live ads in less time — perfect for fast-paced teams or time-sensitive launches.
Take the manual work out of publishing. Connect your Meta account and go live with clean, compliant creative — right from The Brief.
What is Meta Direct Publish in The Brief?
Can I still export assets if needed?
Will this work with custom audiences or budget settings?
What kinds of creatives can I publish?
Does it preserve naming conventions and UTMs?
Can I connect multiple Meta accounts or business managers?
What is Meta Direct Publish in The Brief?
What kinds of creatives can I publish?
Can I still export assets if needed?
Does it preserve naming conventions and UTMs?
Will this work with custom audiences or budget settings?
Can I connect multiple Meta accounts or business managers?