1. Connect your accounts
Link your advertising accounts in seconds. No complicated setup.
Creatopy is now The Brief. Read the full note from our CEO, Tammy Nam.
Creatopy is now The Brief. Read the full note from our CEO, Tammy Nam.
Optimize agent
The Optimize Agent analyzes your campaigns and gives you a clear plan of action — so you can optimize faster, avoid mistakes and scale what works.
Businesses all over the world trust The Brief
See it in action
Watch how the Optimize Agent surfaces insights, flags issues and points you toward your next move, before your budget burns out.
1. Connect your accounts
Link your advertising accounts in seconds. No complicated setup.
2. Scan your campaigns
The agent reviews spend, targeting, creatives and performance data.
3. Act with confidence
The agent recommends how to pause, scale or adjust so you move fast, not blindly.
The Optimize Agent reveals what’s working — and what’s working against you — without the data dive.
Scan keywords, audiences and spend
Spot patterns and waste instantly
Get quick wins to fix, scale, or pause
Personal advisor
Your performance co-pilot
Not just an analyst, an co-pilot. Optimize Agent offers insights, optimization paths, and feedback to elevate your marketing strategy.
Ask. Think. Act.
Talk to the AI like a teammate. Ask questions, get clarity, and make better decisions without waiting on reports or chasing scattered data.
Built-in brainpower
Not sure what to test next? The agent suggests smart variations and targeting ideas, like a seasoned PPC strategist.
Guidance at the ready
Whether scaling or troubleshooting, the agent identifies what to fix or focus on. It spots opportunities before you do.
Efficient diagnosis
The Optimize Agent flags underperformers and wasted spend before they drag you down.
Detect low-performing keywords, ads, and audiences
Get AI-powered suggestions to boost ROI
Turn underperformance into opportunity
Performance report
Stay aligned with every campaign. Optimize Agent turns performance data into clear, confident recommendations and report-ready insights.
Auto-generate stakeholder-ready reports
Weekly-ready recaps, instantly formatted
Smart insights, not just raw metrics
The Optimize Agent is expanding, bringing its optimization smarts to wherever your campaigns live.
The AI Optimize Agent helps you move faster, waste less and scale smarter, like a performance strategist, built into your workflow.
What is the AI Optimize Agent?
What kind of AI powers the Optimize Agent?
What kind of insights does it give me?
How do I set up the AI Optimize Agent?
What platforms does the AI Optimize Agent support?
What is the AI Optimize Agent?
How do I set up the AI Optimize Agent?
What kind of AI powers the Optimize Agent?
What platforms does the AI Optimize Agent support?
What kind of insights does it give me?