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The state of ad creation 20216 - The Brief

The state of ad creation 2026: AI, creative trends and performance data from The Brief

How marketers can win in an era of more impressions, fewer clicks, and AI-powered creative.

Jenna Black

Jenna Black

Discover

Trends, inspiration, and fresh ideas

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Discover Agent Beta: see your competitors' winning ads, before you create
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11 Creative Use Cases for AI in Design

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Should Graphic Designers Use AI? 6 Pros & Cons Worth Noting

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Elements and principles of design to use for inspiration in 2025

Create

Design, templates, and specs made simple

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From Prompt to Production: Meet The Brief’s Create Agent
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40 Eye-Catching Color Combinations In Display Ads

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What Are Display Ads and How Can You Use Them Effectively for Brand Awareness

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7 Expert-Backed Tips for Creating High-Impact Design Templates

Launch

Tips to launch and scale your ads

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Creative Facebook Carousel Ads Examples & Templates To Start From in 2025
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Instagram Campaign Ads: The Ultimate Guide to Creating High-Converting Social Campaigns in 2025

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How to Create Animated Facebook Ads that Convert

Optimize

Improve, measure, and refine campaigns

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Don’t Wait for the Post-Mortem: How Real-Time Analytics Boost Campaign KPIs
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Winning Executive Buy-In: How to Secure Your Marketing Budget

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What Is Display Advertising? Your Complete Guide

Inside the Brief

Stories from our team and product.

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The state of ad creation 2026: AI, creative trends and performance data from The Brief
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2025 in Ads: The Brief, Worldwide

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Meet The Agency Package: helping teams ship 70% faster

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Introducing The Brief: The First AI Agency for Marketers