Saman Salami

Saman Salami (aka Sami) is a Senior Product Manager at The Brief where he leads the development of The Brief's "Create" Agent. He is a product leader and engineer who empowers teams to realize their vision and deliver high-impact, user-centric products. With a 12+ year career in tech, Sami combines an engineering education with a strong business mindset to excel in technical leadership and continuous product discovery. He has a track record of driving significant business results, including optimizing conversion metrics for millions of Klarna users and dramatically strengthening heyData’s market differentiation through strategic product shaping and hands-on AI/data pipeline implementations. Furthermore, Sami has built and led major product teams—including one that delivered one of Asia’s largest SMS platforms—and played a vital role as a Founding Product Manager in the early success of multiple European startups.