Have you spotted critical warning signs in your ad creation process? Are you browsing through creative automation tools but feel unsure about which one fits you best? Is The Brief (formerly Creatopy) a creative automation platform you’ve been considering?
If so, you’re in the right place. Here, we’ll discuss what makes The Brief a great creative automation platform for your business, detailing seven key features that simplify creative automation for all-sized companies and teams.
What makes The Brief (formerly Creatopy) a great creative automation tool?
The Brief is paving the way in the creative automation space. Its AI capabilities allow you to speed up the creation of ads while its automation features rid you of the tiresome, repetitive tasks involved in the process. These include adjusting, editing, personalizing, and launching ads while sticking to brand guidelines. As a result, The Brief turns ad production into lightwork. Our platform makes working past bottlenecks and resource constraints throughout your creative workflow quick, easy, and pain-free.
“[Creatopy] lets our team take our design work to the next level by making it easy to build dynamic, social, and digital content quickly and efficiently. These tools are just what we needed to scale up the work we do in the digital space.” –Jesse Godfrey, Executive Creative Director at Clemson University
The Brief’s newest features add a new layer of scalability to ad creation. Designers and non-designers can now collaborate directly in The Brief when crafting their ads, with templates and limited permissions keeping ads aligned and on-brand.
Not sure how this works? Let’s look at the Creatopy features that make this possible.
The Brief's creative automation features
Keep your ads brand consistent using Brand Kits
Different permissions for designers and non-designers
Create and edit ad variations at scale
Generate branded ads with the help of AI
Automate personalization for dynamic ads
Make real-time ad updates using Ad Serving
Use integrations and feed automation to streamline ad creation
1. Keep your ads brand consistent using Brand Kits
Your Brand Kit covers your company's logo, color palettes, fonts, tone of voice, and media. Essentially, it's your go-to source for standardizing branded elements during ad production. And if you have multiple brands to care for, we've got you covered. The Brief lets you create multiple Brand Kits within the platform—a handy capability for agencies working with multiple brands.
2. Different permissions for designers and non-designers
The Brief's newest updates now enable two different user permissions. These are:
Template Designers: They can create advertising templates and establish permissions for Content Editors, dictating which ad elements Content Editors can change, tweak, or refine.
Content Editors: They can edit ads and templates within the parameters set by Template Designers. As a result, they have the creative freedom to make contextual adjustments to ads while being unable to change core design and branding components.
This dual-permission setup allows you to maximize everyone’s creative capabilities regardless of expertise while keeping brand integrity and design consistency at the forefront of ad production.
Whether you’re starting off with one design or a set of templates, The Brief simplifies creating and editing ads at scale. Using its bulk editing tools, you can make a single change and instantly apply it to all relevant ads, making layout-specific edits or changes across an entire ad set a breeze. As a result, The Brief helps you focus on the creative aspect of ad production while automating the mind-numbing tasks that rob your teams of precious time better spent elsewhere.
If you find creating a manual Brand Kit nerve-wracking, you can let The Brief's AI do the heavy lifting. Start by pasting your company’s website URL here. Our AI will then crawl your website, pulling out branded elements, logos, tone of voice, values, and media assets. Once finalized, it’ll prompt you to type in additional context about your ad campaign, using these details to create multi-sized adverts for all platforms. All of this is done with minimal to no hands-on input from your side.
Translate advertisements for multilingual campaigns
Show personalized advertisement offers based on the user’s location—be this different cities, regions, or countries
Import feeds with translations and let The Brief deliver these to the right audience
Incorporate dynamic variables like game scores or betting odds that are updated in real-time
Use custom text variables to address your target audience by name
6. Make real-time ad updates using ad serving
We understand how dull publishing, managing, and tweaking ads across all ad networks can be. This is why we made ad serving a priority. Ad serving allows users to create, launch, and update ads directly from The Brief, pushing these changes to multiple ad networks from a single platform. Think data-driven, live updates without any size limitations.
7. Streamline ad creation with integrations and feed automation
The Brief's integrations—including Zapier, Adobe Photoshop, Shopify, and Shutterstock, among many others—keep your ad workflow smooth. Here’s how these integrations work:
Zapier: Use Zaps to automate actions in The Brief based on actions taken on different tools. You can rely on Zaps to, for example, automate the creation of new ads based on recent spreadsheet entries.
Shopify: Pull product details and images from your Shopify store directly into The Brief, creating a flow of information between these two platforms.
Shutterstock: Search and add licensed images from Shutterstock into your projects in the platform itself, speeding up production and keeping projects compliant with licensing regulations as a result.
Adobe Photoshop: Import your PSD files to use Photoshop visuals within The Brief, supporting layering and edits as needed.
Feed automation: Import product feeds from sources like CSV and Google Sheets, covering images, descriptions, pricing, and the like. Use these to populate dynamic product ads and launch quick updates, all from a central hub.
Creative automation with The Brief is one click away
You must go beyond traditional design approaches to scale your ad production and match growing market demands. With creative automation no longer being a buzzword but a capability that sets innovators apart from bygones, including a creative automation tool in your tech stack helps you not only keep up but rather stay ahead of the competition.
As your dedicated creative automation platform, The Brief keeps your ad production consistently on-brand, localized, and data-driven across platforms. As a result, you can deliver more impactful campaigns at a fraction of the required effort. Want to see how it works? Get a sneak peek into The Brief’s features today with a free trial.
