Every campaign starts with a blank canvas — but marketers don’t have time to stare at empty screens anymore. The Brief’s Create pillar exists to turn that blank canvas into a launchpad, helping you generate the visuals, videos, and ads that fuel your campaigns.
At the center of this pillar is Create Agent, your AI-powered creative sidekick. It’s built to accelerate production while giving you the flexibility and control you need to bring your brand to life.
From Blank Canvas to AI Sidekick
In the past, marketers had to rely on design imports, templates, or manual uploads to kick off production. With CreateAgent, the flow is far simpler: you start with a prompt. Describe what you want in natural language, and the system generates assets across formats — from polished product shots to videos to social-ready ads.
The goal: less time hunting for starting points, more time crafting stories that connect.
What You Can Create
1. Product Photography
Upload a simple photo of your product — even a quick phone snapshot — and transform it into professional-grade visuals. Want your chair placed in a Nordic-inspired living room? Or your sneakers shot in a high-energy streetwear setting? A few words are all it takes.
With iteration tools, you can restyle, edit, and tweak until it’s perfect. Future updates will even let you attach multiple inputs for richer variations.
2. Video Generation
Static is just the beginning. With CreateAgent, you can generate motion:
From text-only prompts, or
By using a reference image as your first frame for higher consistency.
A recommended workflow: generate a product shot, then turn it into a short-form video for social.
3. UGC (User-Generated Content)
UGC remains one of the most effective ad formats — and now you can produce it faster. Simply attach a set of short clips, define their order, and CreateAgent stitches them into a UGC-style video. Captions are auto-generated and styled, and you can refine the final cut in Ad Studio.
4. Ads
Still in beta, but already powerful. Generate ad creatives that align with your channel, objective, and brand kit. The system automatically selects a template and applies your fonts, colors, and logos.
Right now, ads are intentionally simple and reliable. Over time, you’ll gain more editing flexibility, multi-size outputs, and integrations with insights from the Discover pillar to shape your creative direction.
Why Create Matters
The value of Create isn’t just speed — it’s adaptability. You can move from ideation to production in minutes, swap styles without starting over, and even chain workflows (e.g., generate a product shot → turn it into a video → adapt it into an ad).
That adaptability translates into real advantages for teams:
Faster iterations without bottlenecks
Consistent branding across every asset
Smarter collaboration between creative and media teams
More time to focus on strategy instead of production
Limitations (for now)
Like any evolving technology, CreateAgent has boundaries:
Ads are limited to one size per channel.
Some editing actions (like layout shifts) trigger a new template instead of modifying the old one.
Ads and UGC features are still in beta, with more customization coming soon.
But these constraints exist by design: we’re prioritizing reliability and usability over complexity. The roadmap ahead includes richer editing, multi-size generation, and deeper context from other agents.
The Create Mindset
Create is the pillar that transforms imagination into execution. It’s where inspiration (from Discover) becomes something tangible, and where assets are born before heading into Launch.
With Create, you don’t just speed up production — you unlock new ways to experiment, iterate, and evolve your brand storytelling.
What’s Next
We’re just scratching the surface of what CreateAgent can do. From chaining workflows across media types to introducing more advanced editing and scaling features, the Create pillar is set to become an even stronger engine for your campaigns.
Stay tuned as we roll out new Create capabilities — giving you more power, more speed, and more freedom to bring your ideas to life.
