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Font color refers to the color of the characters or text in a design, determined by the choice of ink or digital color applied to the typeface. Font color plays a crucial role in visual communication, conveying mood, emphasis, and hierarchy within a design composition.
Font color is used strategically in graphic design to enhance readability, establish visual hierarchy, and evoke specific emotions or associations. Designers carefully select and manipulate font colors to achieve desired effects and effectively communicate messages to the audience.
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