Lowercase refers to the smaller, non-capital letters in a typeface or font set. These letters are commonly used in everyday writing and typography for body text, whereas uppercase letters are typically reserved for emphasis, headings, or acronyms.
Lowercase letters are essential components of typography, offering a more varied and nuanced visual appearance compared to uppercase letters. They contribute to the overall readability and aesthetic balance of text, particularly in longer passages of written content.
Get started for free
Customize, automate and scale up your ad production and delivery with The Brief.