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40% off!
Get 40% off annual Pro & Team. Available through Dec 31.
40% off!
Your year-end guide to tools that actually help you market smarter
Black Friday and Cyber Monday deals aren’t just about TVs and smart home gadgets. They’re one of the few times a year marketers can stretch their budgets further: upgrading core tools, securing better pricing on what already works, and testing new platforms before planning for 2026 kicks into high gear.
To make that easier, we’ve pulled together a focused list of deals across creative, social, content, automation, analytics, and growth tools—specifically with marketing teams, agencies, and in-house operators in mind.
We’re starting with our own offer so you have the full picture, then walking through the rest of the tools that might earn a place in your stack.
Black Friday is the perfect moment to upgrade to The Brief, your intelligent marketing sidekick built to help teams Discover, Create, Launch, and Optimize across the entire campaign lifecycle.
Deal:
Why it’s worth it:
A strong social media management and content workflow platform for teams managing multiple channels.
Why marketers love it: Social scheduling, content discovery, team approvals.
Deal: Around 40% off annual plans.
Replug.io is a branded link management platform that helps track, shorten, and route URLs across campaigns.
Why it’s useful: Great for link tracking, social CTAs, influencer attribution.
Deal: Up to 50% off annual plans.
SocialBee is a social media management tool offering AI content creation, scheduling, and analytics.
Why consider it: Particularly strong for teams focusing heavily on social publishing.
Deal: 70% off first 3 months or 50% off one year (depending on plan).
All-in-one CRM and marketing automation suite for small/mid-market teams.
Why it’s good: Email workflows, forms, landing pages, CRM, and support in one platform.
Deal: ~40% off all plans + bonus credits.
A classic email marketing and automation platform with landing pages, funnels, and AI content.
Deal: About 40% off annual plans.
A deliverability and email testing platform.
Why it matters: Fixes one of the most common blind spots in email marketing: deliverability.
Deal: Up to 30% off annual plans.
Use code BFCM25 here to claim the deal.
A bulk email validation and hygiene tool.
Why teams use it: Reduces bounce rates and protects sender reputation.
Deal: Up to 50% off.
A popular platform for cold outreach, email verification, drip sequences, and LinkedIn prospecting.
Deal: Around 50% off annual subscriptions.
A B2B data and prospecting tool for sales and marketing teams.
Deal: ~40% off annual plans.
UpLead offers a secret Black Friday deal that gives you 15% off monthly plans and 30% off annual plans. To claim, visit the UpLead website and reach out to the team via chat. No code is required. The offer is valid from 11/21/2024 to 12/3/2024.
CRO, heatmaps, SEO analytics, session recordings.
Why it’s useful: Helps teams optimize landing pages and diagnose UX friction.
Deal: 50% off annual plans.
A reporting tool that consolidates marketing data from Google Ads, Meta, Google Analytics, and more.
Deal: ~40% off all plans.
One of the core tools for content optimization and SEO teams.
Deal: ~30% off annual plans, often with extra content credits.
An AI copywriting tool for blog posts, emails, and marketing copy.
Deal: ~59% off for Black Friday.
A real-time social proof and conversion optimization platform used by e-commerce brands, SaaS companies, and marketing teams.
Why it’s useful: Adds trust badges, pop-ups, real-time activity notifications, and conversion nudges, all shown to improve conversions.
Deal: Up to 42% off annual plans (or “5 months free” depending on tier).
Headed into 2026, most marketing teams are:
This list is curated with that in mind, the tools that most teams rely on across creative, distribution, optimization, and analytics.
And with discounts ranging from 30–70%, Black Friday/Cyber Monday is one of the best windows to upgrade, switch, or expand capacity.
If you're planning ahead for Q1 campaigns, new hires, or a brand refresh, this is the moment to:
And if you’re looking for a place to pull it all together — creative, campaigns, agents, optimization — The Brief is offering its biggest discount of the year.
Unlock 40% Off Annual Pro & Team Plans — plus 25% Off Annual Top-Ups.
Let's put these insights into action. Build, scale, and automate campaigns with AI-powered workflows.
