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Optimize your campaigns for growth

Get insights on A/B testing, performance metrics, and campaign analysis to continually optimize your creative for better results

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Don’t Wait for the Post-Mortem: How Real-Time Analytics Boost Campaign KPIs

Samuel Pop

Nov 1, 2025 - 5 min read

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Winning Executive Buy-In: How to Secure Your Marketing Budget

Samuel Pop

Sep 26, 2025 - 4 min read

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Optimize: Turn Campaign Data into Bigger Returns

Samuel Pop

Jul 15, 2025 - 4 min read

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The Ultimate Guide to AI Copywriting Tools: Finding the Right Partner for Your Content Needs in 2025

Octavia Drexler

Apr 17, 2025 - 19 min read

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11 Marketing Promotion Strategies from Concept to Top Brands Practice

Claudia

Mar 27, 2025 - 22 min read

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What is Schema Markup in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What is Optimization in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What are Mobile Ads in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What is Key Performance Indicator (KPI) in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What are Impressions in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What is a Heat Map in Advertising

The Brief Team

Mar 21, 2025 - 2 min read

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What is Header Bidding in Advertising

The Brief Team

Mar 19, 2025 - 2 min read

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What is Frequency Capping in Advertising

The Brief Team

Mar 19, 2025

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What is Frequency in Advertising

The Brief Team

Mar 19, 2025 - 2 min read

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What is Eye-tracking in Advertising

The Brief Team

Mar 19, 2025 - 2 min read

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What is Cross-device targeting in advertising

The Brief Team

Mar 19, 2025 - 2 min read

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What is Customer Lifetime Value (CLTV) in Advertising

The Brief Team

Mar 17, 2025 - 2 min read

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What is Bounce Rate in Advertising

The Brief Team

Mar 17, 2025 - 2 min read

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What is Attention in Advertising

The Brief Team

Mar 17, 2025 - 2 min read

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What is Attribution in Advertising

The Brief Team

Mar 17, 2025 - 2 min read

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Understanding AI Bias in Marketing: From Recognition to Prevention

Loredana Harsana

Feb 20, 2025 - 8 min read

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