We’re excited to share some big news: Creatopy has evolved into The Brief.
We didn’t just swap logos. We built a platform that reflects how marketing actually works today — faster, smarter, and way less fragmented. The Brief is where campaigns don’t just start; they keep learning, adapting, and getting sharper every cycle.
Why Creatopy became The Brief
When we started as Creatopy, the mission was straightforward: help brands design and scale ads fast. And it worked, thousands of marketers trusted us to cut through the busywork and get campaigns live with less friction.
But the reality is, marketing has moved on. Today’s teams aren’t just designing ads. They’re running entire campaign lifecycles: discovering insights, building creative, launching across channels, and optimizing performance, all under pressure to move faster and prove impact.
Managing that with scattered tools? Messy.
So we built The Brief. It’s not just a rename. It’s a reset.
The Brief: AI-powered marketing for the full campaign loop
The Brief is your AI-powered marketing sidekick, designed to run the entire campaign lifecycle in one connected system. With a system of AI agents for marketing, The Brief automates repetitive tasks across discovery, creation, launch, and optimization, so your team can focus on strategy, ideas, and results. Each stage of the flywheel makes the next one smarter, so every campaign gets sharper with less effort.
Discover: fuel your strategy with intelligence
Discover goes beyond brainstorming. It analyzes competitor strategies on Meta, Google, and LinkedIn (with TikTok and Pinterest coming soon). You can see where rivals run ads, how they target audiences, and which creative elements perform best. Teams can align quickly with collaborative moodboards and AI-powered planning tools.
Create: bring ideas to life at scale
From one prompt, you can generate ads, product photography, or even video, all fully editable in a professional-grade editor . The Create Agent turns a single idea into hundreds of on-brand variations across formats, languages, and platforms. Features like Feed connect your designs to live data for instant personalization, bulk asset creation, and faster turnaround. From static banners to video, The Brief delivers true dynamic ads automation, so you can produce personalized campaigns that scale across formats and audiences.
Launch: get campaigns live, everywhere
Instead of juggling platforms, you can launch across every major ad network (Meta, Google, Pinterest, TikTok, and more) in a single step . Launch handles compliance automatically and powers dynamic ads that adapt in real time to signals like inventory changes, pricing updates, or location targeting. Think of it as your one-stop campaign lifecycle tool that takes you from creative to live campaigns in record time.
Optimize: learn and improve continuously
Once your ads are live, Optimize delivers real-time performance insights with clear visual reports. It helps you identify what’s working, and what isn’t with recommendations to refine targeting, creative, and spend. Soon, it will even enable dynamic creative optimization, automatically updating campaigns with new variations based on results. By combining creative testing with real-time analytics, The Brief becomes your performance partner, closing the loop with intelligent marketing agents that feed insights back into your next campaign
We call this the loop: discover, create, launch, optimize. Each stage makes the next one smarter. Each cycle gets sharper with less effort.
The result? Less time on the grind, more time for the kind of ideas that move the needle.
What Creatopy customers can expect from The Brief
If you’ve been a Creatopy customer, here’s what you’ll notice:
- Your work is safe. All your projects and data are right where you left them.
- Your login stays the same. Just head to thebrief.ai.
- Your platform is smarter. You’ll start seeing AI-powered agents [link to product overview] helping you move faster and make better decisions.
- Our mission is bigger. We’re here to help teams run smarter campaigns end-to-end, not just design ads.
Everything you loved about Creatopy is still here — the editor, the automation, the speed. The Brief just takes it further.
The future of marketing with The Brief
The Brief is built for marketers who want less noise and more results. It’s where campaigns begin, learn, and begin again — smarter every time.
We’re grateful for the foundation Creatopy gave us, and for every customer who’s been part of the journey so far. This rebrand is the start of something bigger, and we’re excited to have you with us.
Explore The Brief
FAQs about the Creatopy rebrand
Why did Creatopy rebrand as The Brief?
Because marketing has changed. Teams need more than ad design tools, they need a connected way to move from insight to impact. The Brief reflects that shift.
What’s different between Creatopy and The Brief?
The Brief is an AI marketing platform that connects the entire campaign lifecycle as an AI marketing platform for campaigns. Unlike standalone tools, The Brief acts like an AI agency for marketers, guiding you from discovery to optimization.
Do I need to change my login or account details?
No. Your login credentials, projects, and data remain the same. You can sign in at thebrief.ai.
Will the Creatopy editor still exist?
Yes. The editor you know and trust is still here — but now it’s enhanced with AI-powered agents to help you scale creative faster than ever.
