Meet Optimize Agent: The Brief’s AI-powered co-pilot that helps marketers improve campaign performance with less manual effort.
Smarter decisions, automatically
Get real-time insights and expert-level recommendations on targeting, bidding, and creative. Starting with Google Ads, with more platforms coming soon.
Fully integrated with The Brief
Go from ad creation to optimization in one platform.
Campaign performance shouldn’t be a guessing game. Whether you’re running ads on search, social, or display networks, the complexity of managing and optimizing campaigns across platforms can slow down even the most experienced marketers.
That’s why we built Optimize Agent, your performance marketing thought partner that works behind the scenes. It’s one of several AI-powered tools in The Brief platform helping marketers scale smarter.
Optimize Agent is the newest addition to The Brief’s AI-powered marketing suite, bringing proactive optimization, deep analysis, and expert-level recommendations to every campaign you run.
What is Optimize Agent?
Optimize Agent is like hiring a full-time performance marketing expert—only faster, smarter, and scalable across your entire ad strategy.
This AI-powered engine analyzes your campaign performance, uncovers optimization opportunities, and recommends strategic changes in real time. Unlike out-of-the-box chats like ChatGPT, Gemini, or Claude, Optimize Agent is connected to live ads data and has the context of your brand and vertical. That makes it an augmented chat agent: always monitoring your campaigns and suggesting improvements tailored to your company strategy.
Whether it’s refining targeting, reallocating budget, improving ad copy, or eliminating wasted spend, Optimize Agent is built to help marketers do more, with less effort.
And while it currently integrates with Google Ads, support for Meta, LinkedIn, TikTok, and more platforms is coming later this year—making this a long-term solution for cross-platform optimization.
Key Features
- One-click setup
- Deep AI-driven campaign learning and optimization
- Expert-level recommendations without manual effort
Why it Matters
Most marketing teams—especially lean or mid-sized ones—don’t have time to micromanage every campaign across every platform. Even those who do often miss opportunities buried deep in performance data.
Optimize Agent helps solve that by:
- Eliminating manual guesswork with intelligent, data-driven analysis
- Reducing wasted spend through smarter targeting and budget optimization
- Making data actionable with digestible insights and suggested changes
- Surfacing trends and anomalies before they become problems
- Offering expert-level strategy without needing in-house analysts
What it Does
Once connected, Optimize Agent continuously evaluates the elements that drive campaign performance, including:
- Audience Targeting: Recommends updates to demographics, interests, geos, and more to improve ad relevance.
- Creative Performance: Analyzes CTRs, conversions, and engagement metrics to suggest copy or design optimizations.
- Budget Allocation & Bidding: Identifies under- or over-spending across campaigns and makes smart bid recommendations.
- Search Term & Keyword Insights (Google Ads): Surfaces negative keyword opportunities and bid adjustments.
- Competitive Signal Detection: Monitors shifts in impression share, CPC, and ad position to inform smarter pivots.
- Landing Page Analysis: Provides feedback on page experience based on campaign data and conversions.
- Custom Report Generation: Creates interactive reports highlighting trends, anomalies, and performance.
- Pitch Builder: Auto-generates a pitch to help you win more budget from leadership by proving campaign impact.
It’s all powered by Claude Sonnet 4.0 by Anthropic, one of the most advanced AI models available—delivering precise, contextual insights without noise.
Why Marketers Will Love It
From strategy leads to media buyers, Optimize Agent is designed to lighten the load for anyone working on performance campaigns—part of a broader shift toward AI-driven marketing automation that’s redefining how modern teams operate.
Key benefits include:
- Time Savings: Cut hours of manual reporting and campaign monitoring.
- Reduced Waste: Automatically identify areas where budget isn’t performing.
- Performance Uplift: Boost ROAS, CTR, and conversion rates with smarter, faster decisions.
- No Expertise Required: Get senior-level insights, even if you don’t have a data team.
- Multi-Campaign Optimization: Scale insights across accounts and platforms.
Fast Setup. Future-Ready.
Getting started is simple: connect your ad account (starting with Google Ads), and Optimize Agent gets to work in seconds.
We’re just getting started. Support for Meta, LinkedIn, TikTok, and more platforms is coming soon, so you’ll be able to unify insights across your entire performance strategy.
And because it’s built into The Brief, Optimize Agent works seamlessly with your creative workflows. Design and publish ads in The Brief, then let Optimize Agent close the loop with real-time performance feedback and proactive optimizations.
Ready to Run Smarter Campaigns?
Optimize Agent is your always-on partner for intelligent, automated campaign optimization. Say hello to better margins, faster decisions, and a lot less guesswork.
Try Optimize Agent today and start turning performance data into bigger returns.
