Death to static: The October drop that brings your ads back to life

This October, we're not just launching features – we're hosting a funeral.

Static advertising has had a long run. From cave paintings to print ads to those "engaging" carousels we all pretend work, humanity has spent millennia freezing moments in time. But nothing stays still anymore. Your feed doesn't. Your attention doesn't. And now, your ads don't have to either.

Enter The Unmoving Manor: our haunted experience where everything once frozen refuses to stay that way. The Mona Lisa smiles to reveal vampire fangs. A Roman centurion steps out of an embroidered tapestry. And in the final chamber, a gargoyle turns into a flash mob.

It's European gothic horror meets marketing satire – rendered in grainy black and white homage to 1960s surrealist photography. Dark elegance, not Spirit Halloween. Surreal transformation, not jump scares.

And it's all made possible by two new AI video tools now live in The Brief: Sora 2 and Veo 3.1.

This video was generated in The Brief.

Sora 2: Cinematic creation without the camera

OpenAI's newest video model has entered the manor, and it's hauntingly good.

Now live in Chat, Ad Studio and Moodboard, Sora 2 generates cinematic or UGC-style videos from text or image prompts. Want a moody travel film? A creator naturally talking about your product? A 12-second social ad that doesn't look AI-generated? Sora 2 delivers.

What makes it magic:

• Human realism redefined: Natural movement, tone, and dialogue with uncanny accuracy
• Brand consistency: Your products stay recognizable across every frame
• Flexible formats: 4, 8, or 12-second videos in 9:16 or 16:9, up to 1080p
• New creative territory: UGC reviews, cinematic promos, social clips, all generated in minutes

Just describe your vision. Sora 2 brings it to life. No production budget required.

Veo 3.1: Precision in every frame

Google's upgraded video model gives you control over every detail—smoother motion, sharper visuals, storytelling that flows.

What's new:

• First and last frame control: Define your opening and closing shots for predictable pacing
• Up to 3 reference images: Anchor visuals with product, character, or setting references
• Cinematic fidelity: Richer color, better audio, fewer visual artifacts

It's motion design that follows your creative direction, not the algorithm's whims.

Moodboard comes alive

Our Discover Moodboard experience just got more powerful.

1. Create and edit ads without leaving moodboard

Click "Edit in Advanced Editor" to open Ad Studio as an overlay. Create or refine ads without workflow interruptions. Your designs save automatically and use zero credits.

Seamless. Uninterrupted. The way creative should work.

2. Turn any image into video (now in Moodboard)

Select any image. Click "Turn Image to Video." Choose from smart motion options like zooms, pans, parallax, or light reveals – all powered by Veo 3.

One image. One click. Instant resurrection.

Nothing stays still anymore. Why should your ads?

Static had its moment. Five thousand years, give or take. But in 2025, motion is the standard. Scroll-stopping content moves. Breakthrough creative refuses to freeze. Your best work shouldn't rest in peace.

So step inside The Unmoving Manor. Watch what happens when iconic images break free. See the algorithm for what it really is. And discover what your content becomes when nothing stays still.

Try Veo 3.1 and Sora 2 in The Brief today.

Don't let your ads rest in peace.