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The state of ad creation 20216 - The Brief

The state of ad creation 2026: AI, creative trends and performance data from The Brief

The Brief Team

The Brief Team

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Trends, inspiration, and fresh ideas

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See your competitors' winning ads, before you create
Discover Agent Beta: see your competitors' winning ads, before you create
Creative use cases for AI in design

11 Creative Use Cases for AI in Design

Buyer persona

How to Create a Buyer Persona in 2026: Complete Guide

Elements and principles of design to use for inspiration

Elements and principles of design to use for inspiration in 2025

Create

Design, templates, and specs made simple

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AI-Powered Ad Creation with The Brief
Ad design tool: AI-powered ad creation made simple
Best Retail Advertising Software for Scaling Retail Campaigns

Best Retail Advertising Software for Scaling Retail Campaigns

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Best AI tools for product photography that actually look real in 2026

The Ultimate Guide to UGC Video Ads

The ultimate guide to UGC video ads and 30 formats used by top brands

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Tips to launch and scale your ads

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Create Meta ads with The Brief
Complete guide to Meta Ads tools and software [2026]
Complete Guide to Bing Ads Tools

Complete guide to Bing Ads tools for 2026

Publish and scale campaigns with The Brief

Launch: The Brief’s Smarter Way to Publish and Scale Campaigns

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Improve, measure, and refine campaigns

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How real-time analytics boost campaign KPIs
Don’t Wait for the Post-Mortem: How Real-Time Analytics Boost Campaign KPIs
How to secure your marketing budget

Winning Executive Buy-In: How to Secure Your Marketing Budget

What is display advertising

What Is Display Advertising? Your Complete Guide

Inside the Brief

Stories from our team and product.

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The state of ad creation 20216 - The Brief
The state of ad creation 2026: AI, creative trends and performance data from The Brief
April product updates. From transparent video to pro precision tools.

April 2026 in The Brief: AI that matches your brand, transparent video, and a sharper editor

abstract credits

Why We Built Ultra: What Changes When You Stop Counting Credits

Customer love - Product update

Product updates: Smart resize, hoover controls, export performance

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